Promotion Rules

With Promotion Rules, you can use your engine as an extra marketing tool for your webshop. Based on certain queries or filters, you can promote products, brands, and sales items, by showing graphical banners at the top of a results list. This is great for a seasonal sale, excessive stock, promotional deal or a new brand you want to highlight, to put emphasis on these products.

Adding new promotion rules

Add a new promotion rule with the yellow Add new rule button. A window will appear where you can fill in the following fields:

Name
Enter a descriptive name for your promotion rule.

Set date
If you want to activate your promotion rule only during a specific period, you can specify a start date and an end date.

Query trigger
With this slider, you have two options: all queries (slider off) and specific queries (slider on). With specific queries, you have the option to display the promotion rule only when triggering the specific (exact) queries. Whenever you’re triggering the rule on specific queries, make sure that your keyword has an exact match to the keyword on which you want to trigger the rule. You can add multiple keywords for the same rule.

Filter condition
If you want to display your promotion rule only when specific filters are active, you can add a filter condition. Select the specific filter and enter the value of that filter on which you want to trigger your new promotion rule. You can add multiple filter conditions.

Banners
Here you enter in the Image URL of your banner, and the Click URL to which you want visitors to be redirected to. The latter is optional. If no URL is given, the banner won’t link to a page. Lastly, specify the state of your image. Three options will appear in the drop-down menu: Mobile, Tablet and Desktop. You're able to add different banners for each state/device.

The ideal width of your banner depends on the sizes you’ve set up for Spotler Activate Search. For desktop and tablet, the banner should be at least 2/3 of the maximum width of the overlay itself. For mobile, it should be the full maximum mobile width of the overlay. You can decide the width and height of these banners yourself.

If you’re using the default settings for Spotler Activate Search, the ideal widths for your banners are 875px width for desktop, 682px for tablet and 766px for mobile (no filters on the left hand side).

Save your new promotion rule by clicking the Save button.